With the ups and downs of modernism, the planning concept of modern gift box planning has gradually matured. After baptism of various styles and collision of many concepts, modern gift box planning has gradually formed the following planning guidelines:
1. The criterion of utilitarianism. Advocating ways to adapt to functions. Together, the functional extension of packaging includes material function, energy function and aesthetic function. Therefore, concise and lively shape and decoration constitute the mainstream of packaging.
2. Rationalism criteria. It advocates scientific and rational methods to deal with planning problems. Gift box planning is a combination of emotion and rationality. We should think more rationally and less emotional impulse.
3. Guidelines for the Combination of Science and Art. Gift box planning is an art. Through its works, people's aesthetic feelings will be aroused, people's aesthetic concepts will be promoted, and social aesthetic values will be displayed. Together, gift box planning is a science that integrates aesthetics, engineering, psychology, behaviour, writing and other disciplines.
4. "Machine Aesthetics" Criterion. Gift box planning is an indispensable part of modern product planning to market. Its aesthetic taste is inevitably influenced by the judgment concept of "machine aesthetics" of industrial planning at that time. Therefore, modern packaging basically seeks to depict geometric shapes. Graphic and literal compositions of square boxes, bottles and points, lines and surfaces all express aesthetic concepts in the form of large-scale mechanized production.
5. The criterion of the times. Modern gift box planning time combines with new skills, new materials and new processes representing the development level of social productivity. Modern materials such as plastics, glass fibers, glass and metal are widely used to form a packaging production process matching the information, which also contributes to the development of modern packaging skills.
6. The maxim of market supremacy. Modern gift box planning has the function of silent salesman. The selling function of packaging promotes that packaging must be considered from economic and useful aspects. On the one hand, it is necessary to improve the added value of products through its planning, on the other hand, it is necessary to meet people's material and energy needs through its planning.