您当前的位置: 首页 > 新闻中心 >

高档礼品盒在设计的时候应该注意哪些原则?

来源:http://www.longcheguoji.com/ 时间:2019-02-28 16:00:51 浏览次数:
随同现代主义思想构成的风风雨雨,现代礼品盒规划的规划理念也逐步走向成熟,经过各种风格的洗礼和众多观念的磕碰,现代礼品盒规划逐步构成了以下一些规划准则:
With the ups and downs of modernism, the planning concept of modern gift box planning has gradually matured. After baptism of various styles and collision of many concepts, modern gift box planning has gradually formed the following planning guidelines:
1、功用主义准则。主张方式适应功用。一起,包装的功用外延包含物质功用、精力功用和审美功用。因此简练、明快的造型与装饰构成了包装的干流。
1. The criterion of utilitarianism. Advocating ways to adapt to functions. Together, the functional extension of packaging includes material function, energy function and aesthetic function. Therefore, concise and lively shape and decoration constitute the mainstream of packaging.
2、理性主义准则。主张用科学的、理性的方法去处理规划存在的问题,着重礼品盒规划是感情与理性的结合,应多一点理性思考,少一些感性冲动。
2. Rationalism criteria. It advocates scientific and rational methods to deal with planning problems. Gift box planning is a combination of emotion and rationality. We should think more rationally and less emotional impulse.
个性化礼品设计
3、科学与艺术结合的准则。礼品盒规划是一门艺术,经过其作品将引发人们的审美情,提升人们审美观念,表现社会审美价值。一起,礼品盒规划是一门科学,它融合美学、工程学、心理学、行为学、文字等多种学科的综合知识。
3. Guidelines for the Combination of Science and Art. Gift box planning is an art. Through its works, people's aesthetic feelings will be aroused, people's aesthetic concepts will be promoted, and social aesthetic values will be displayed. Together, gift box planning is a science that integrates aesthetics, engineering, psychology, behaviour, writing and other disciplines.
4、“机器美学”准则。礼品盒规划是现代产品规划走向商场不可短少的一个重要环节,其审美情趣不可避免地受当时工业规划“机器美学”审判观的影响。因此,现代包装基本上大多寻求几何形状的刻画,方盒、园瓶及点、线、面组成的图形与文字构图,无不表现机械化大生产形式下的审美观念。
4. "Machine Aesthetics" Criterion. Gift box planning is an indispensable part of modern product planning to market. Its aesthetic taste is inevitably influenced by the judgment concept of "machine aesthetics" of industrial planning at that time. Therefore, modern packaging basically seeks to depict geometric shapes. Graphic and literal compositions of square boxes, bottles and points, lines and surfaces all express aesthetic concepts in the form of large-scale mechanized production.
5、时代性准则。现代礼品盒规划时间与代表社会生产力发展水平的新技能、新资料、新工艺相结合,广泛采用塑料、玻璃纤维、玻璃、金属等现代资料,构成与资料相匹配的包装生产工艺,也促成了现代包装技能的发展。
5. The criterion of the times. Modern gift box planning time combines with new skills, new materials and new processes representing the development level of social productivity. Modern materials such as plastics, glass fibers, glass and metal are widely used to form a packaging production process matching the information, which also contributes to the development of modern packaging skills.
6、商场至上准则。现代礼品盒规划具有无声推销员的作用,包装的出售功用促进了包装务必从经济、有用等方面考虑,一方面要经过其规划提高产品的附加值,另一方面必要经过其规划满足人们物质及精力方面的需要。
6. The maxim of market supremacy. Modern gift box planning has the function of silent salesman. The selling function of packaging promotes that packaging must be considered from economic and useful aspects. On the one hand, it is necessary to improve the added value of products through its planning, on the other hand, it is necessary to meet people's material and energy needs through its planning.
  • 联系人:王老师
  • 电 话:13665318445
  • 地 址:山东省济南市天桥区北园大街338号豪鲁电子商厦4F-1室