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用小礼品来留住大客户的方式

来源:http://www.longcheguoji.com/ 时间:2019-02-15 17:43:54 浏览次数:
比方说饰品类的卖家可以赠送一些小的配件,或者一段系绳啥的,化装品类的卖家可以赠送一些样品试用装,服饰类的卖家可以赠送一些服饰配件或者小装饰品,如胸针领花或者其它啥东西,数码类产品送一些配件或者修理东西啥的也是不错的,虽然有时分会添加一些本钱,可是带给客户的是温馨的感触,有时分还会有一些意外的惊喜,再加上你的东西质优价廉,天然客户就会更多地到你的店里来采购
For example, jewelry sellers can give some small accessories, or a tie or something, cosmetic sellers can give some sample trial clothes, clothing sellers can give some clothing accessories or small decorations, such as Brooch collar or other things, digital products to send some accessories or repair things or something is also good, although sometimes added. Some cost, but bring customers a warm feeling, sometimes there are some unexpected surprises, coupled with your good quality and low price, natural customers will come to your store more to purchase.
咱们要是想赢得更多的客户,有必要设身处地多为客户思考,想想他们到底需求如何的产品、怎样的效劳,在产品的报价已达到自个心里价位的前提下还可以得到一份自个对比满意的礼品,那是最佳不过的了。
If we want to win more customers, it is necessary for us to put ourselves in a position to think more about the products and services they need, and get a comparatively satisfactory gift on the premise that the quotation of the products has reached their own price, which is the best.
作为一种常用的推行手段,小礼品有着共同的促销功用,在实际的操作过程中,若要十分好地表现促销小礼品的效果,有必要对礼品的根本推行功用有准确的了解简略地说,促销礼品即是对比低的价值或免费向顾客供给某一物品,以影响其采购某一特定品牌的产品。
As a commonly used means of promotion, small gifts have a common promotional function. In the actual operation process, if we want to show the effect of promoting small gifts very well, it is necessary to have a precise understanding of the fundamental promotion function of gifts. To put it simply, promotional gifts are to supply a certain item to customers at a low value or free of charge, so as to affect their purchase of a particular brand of products. 。
一、促销礼品的推行功用
I. Promotional Gift's Promotional Function
1、礼品风格和类别可以多角度地协助卖家推行自个的宝物,礼品可以多角度地的有效传播产品的买点,礼品能有力拉近卖家与客户这间的间隔,对培育客户的亲和力很有协助的,
1. Gift styles and categories can help sellers to promote their own treasures from different angles. Gifts can effectively spread the point of purchase of products from different angles. Gifts can effectively narrow the gap between sellers and customers, which is very helpful to cultivate the affinity of customers.
山东礼品定制
2、诱买作用
2. The role of inducement
这一点就算不说得那么理解你应当也会有所了解吧,举个栗子吧,到书报亭看看如今的时尚杂志,几乎都会随刊附送一些小礼品,有些人更是会看这些赠品买杂志。这就在于激起采购的愿望,然后有用地促进出售。
If you don't understand that, you should know something about it. Take a chestnut for example. If you go to the newsstand and look at today's fashion magazines, almost all of them will be accompanied by some small gifts. Some people will read these gifts to buy magazines. This is to stimulate the desire to purchase, and then usefully promote the sale.
二、促销礼品选配准则
2. Criteria for Selection of Promotional Gifts
1、促销礼品应当是价廉物美的,也许这些小礼品不值几个小钱,可是绝不能由于它的廉价就下降它的质量;
1. Promotional gifts should be inexpensive and beautiful. Maybe these gifts are not worth a few pennies, but their quality must not be degraded because of their cheapness.
2、应当是顾客有也许用上的,由于客户多少会有礼品本钱是在产品中的潜意识,那么假如产品是顾客不能用到的,顾客就会觉得小品拿得很亏不如啥都不送;
2. Customers should be able to use it. Since the cost of gifts is a subconscious part of the product, if the product can not be used by customers, customers will feel that they are losing money rather than giving nothing.
3、促销礼品应当是不常见或者是很有特点的,这么顾客不会直接用外面容易可以得到地产品去对比,并且也会有一种新鲜感,特别是当这种赠品对错常有用途的时分,这中十分廉价的赠品通常可以起到更大的留住顾客的效果,由于顾客会以为你在为他思考,并且比他自个思考的还多、还明白、还细致,这时候卖家给客户的感受就更加的专业了。
3. Promotional gifts should be unusual or distinctive, so that customers will not directly use the products that are easily available outside to compare, and there will also be a sense of novelty, especially when such gifts are often used correctly or wrongly, the very cheap gifts usually can play a greater role in retaining customers, because customers will think you are thinking for him, and than He thinks more about himself, understands and is meticulous. At this time, the feelings of sellers to customers are more professional.
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