Nowadays, many large companies have special storage in their computers. They record the identity, status, preferences and birthdays of some major contact companies and contacts. There are always routine special gifts on New Year's Day or suitable days.
Why do companies give business gifts? According to a query, the main reason is to express appreciation for others (61%) and the second reason is to develop business contacts through excellent wishes (34%). Half of the respondents gave gifts at Christmas, and nearly a third gave gifts on special occasions. More and more companies recognize that gift giving in business activities is not only an advertisement, but also an important aspect of communication.
Many people think that the gift is mainly to express gratitude to customers, so that the existing links have been further strengthened. Smart companies often have lunch or dinner with customers after regular purchases, or give gifts to customers after other activities. Business gifts can play an advertising role, reach the intention of gratitude, and together consolidate and strengthen the outstanding links between the company and customers. Gifts for promotion can not only promote the sale of goods, but also deepen the brand image and play an advertising role.
Business Gifts Bringing Success
Gifts exchange in business activities is itself a big business. Gift selection conveys information such as power, slippery knowledge and interest. It can not only improve the company's image, but also damage the company's image. From gifts to board chairmen to advertising gifts, the selection and presentation of such commercial gifts is not easy. American companies spend up to four billion dollars a year on business gifts.
Giving commercial gifts, gifts are not huge or small, it is important to let customers understand that you have him in mind. The company should express its gratitude without embarrassing the recipient. The most common business gifts people buy are pens, desk calendars, pocket calculators, briefcases, etc. These gifts all have company symbols. Others include clocks, wines, diaries, knives, glasses, fruits, jackets, etc.
A recent survey of some companies in Shanghai showed that 47% of those who gave business gifts responded "helpful" or "helpful". Another 39% thought it was at least "helpful", while only 2% thought it was not helpful.
Principles of Commercial Gift Presentation
Business gift-giving has actually become an art and skill, from the moment, address to the selection of gifts, is a very painstaking work. A professional manager's words are representative: I think the effectiveness of business gifts is based on the usefulness of gifts to recipients. If the gift breaks the neatness of the table, or if the foundation is useless, the gift may have a negative effect. If gifts are often used, customers will often think about the giver or the company that gives them.
Commercial gift is an intentional advertising and promotional method, which is different from mass media advertising. Companies, big and small, expect their gifts to be considered private. To ensure that the gift-giving plan achieves its intended purpose, this includes selecting goals, deciding which gifts to give according to different goals, whether to engrave a name on the gifts, when and how to distribute the gifts, etc.
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