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商业礼品的存在意义有哪些?

来源:http://www.longcheguoji.com/ 时间:2019-02-13 15:11:55 浏览次数:
现在,很多大公司在电脑里有专门的贮存,对一些主要联系公司、联系人物的身份、地位以喜好、生日都有记载,逢年过节,或是合适的日子,总有例行的专门送礼。
Nowadays, many large companies have special storage in their computers. They record the identity, status, preferences and birthdays of some major contact companies and contacts. There are always routine special gifts on New Year's Day or suitable days.
为什么公司要送商务礼品?依据一项查询,最主要的原因是表示对他人的赞赏(61%),处于第二位的原因是经过杰出的祝福以发展业务联系(34%)。被查询者中有一半在圣诞节送礼,将近三分之一的人在特别的场合。越来越多的公司认识到商务活动中送礼不仅是做广告,也是彼此交流的一个重要方面。
Why do companies give business gifts? According to a query, the main reason is to express appreciation for others (61%) and the second reason is to develop business contacts through excellent wishes (34%). Half of the respondents gave gifts at Christmas, and nearly a third gave gifts on special occasions. More and more companies recognize that gift giving in business activities is not only an advertisement, but also an important aspect of communication.
很多人认为,赠送礼品主要是向客户表示感谢,使已有的联系得到进一步加强。精明的公司常常在客户定时购货后,与客户共进午餐或晚餐,或者是在其它活动结束后,给客户赠送礼品。商业礼品能起到广告宣传作用,到达感谢意图,一起又巩固、加强了公司与客户之间已有杰出联系。用于促销的礼品,既可促进商品的销售,一起加深了品牌形象,起到了广告的作用。
Many people think that the gift is mainly to express gratitude to customers, so that the existing links have been further strengthened. Smart companies often have lunch or dinner with customers after regular purchases, or give gifts to customers after other activities. Business gifts can play an advertising role, reach the intention of gratitude, and together consolidate and strengthen the outstanding links between the company and customers. Gifts for promotion can not only promote the sale of goods, but also deepen the brand image and play an advertising role.
山东礼品定制
带来成功的商务送礼
Business Gifts Bringing Success
商务活动中互赠礼品自身就是一笔大生意。礼品的挑选传递着权势、油滑知识和兴趣等信息。它既可改善公司的形象,也可损害公司的形象。从赠送给董事会主席礼品到广告用礼品,这类商业礼品的挑选和赠送可不是件轻松的事,美国的公司每年花在商务来往上送礼的费用高达四十亿美元。
Gifts exchange in business activities is itself a big business. Gift selection conveys information such as power, slippery knowledge and interest. It can not only improve the company's image, but also damage the company's image. From gifts to board chairmen to advertising gifts, the selection and presentation of such commercial gifts is not easy. American companies spend up to four billion dollars a year on business gifts.
赠送商业礼品,礼品不在巨细,贵在让客户理解你心中有他。要既使公司表达了谢意,又不至于使接受礼品者为难。人们最常买的商务来往礼品是钢笔、台历、袖珍计算器、公事包等,这类礼品上均要有公司的符号。其它一些挑选有钟表、酒类、日记本、小刀、玻璃杯、生果、茄克衫等。
Giving commercial gifts, gifts are not huge or small, it is important to let customers understand that you have him in mind. The company should express its gratitude without embarrassing the recipient. The most common business gifts people buy are pens, desk calendars, pocket calculators, briefcases, etc. These gifts all have company symbols. Others include clocks, wines, diaries, knives, glasses, fruits, jackets, etc.
最近对上海部分公司一次查询显示,在赠送商务礼品的公司中有47%的答复是“有作用”或“很有作用”,另外39%的公司认为至少“有点作用”,只有2%的公司认为送礼毫无好处。
A recent survey of some companies in Shanghai showed that 47% of those who gave business gifts responded "helpful" or "helpful". Another 39% thought it was at least "helpful", while only 2% thought it was not helpful.
商业礼品赠送原则
Principles of Commercial Gift Presentation
商务送礼其实已成了一种艺术和技巧,从时刻、地址一直到挑选礼品,都是一件很费人心思的工作。一位职业经理人的话很具代表性:我认为商务送礼的有效性是建立在礼品对接受者的用处上。假如赠送的礼品打破了桌面的整洁,或是底子没有用,可能礼品会有负效应。假如所赠送的礼品常常用得着,顾客就会常常想着赠送者或赠送礼品的公司。
Business gift-giving has actually become an art and skill, from the moment, address to the selection of gifts, is a very painstaking work. A professional manager's words are representative: I think the effectiveness of business gifts is based on the usefulness of gifts to recipients. If the gift breaks the neatness of the table, or if the foundation is useless, the gift may have a negative effect. If gifts are often used, customers will often think about the giver or the company that gives them.
商业礼品是一种有意图的广告和促销手法,与群众媒体广告不同。公司无论巨细,都期望他们所赠送的礼品被视为具有私人性质。要确保赠送礼品的计划能够到达预期的意图,这包括挑选目标,依据不同目标决议何种礼品,是否在礼品上刻上姓名,何时以何种方法分发礼品等。
Commercial gift is an intentional advertising and promotional method, which is different from mass media advertising. Companies, big and small, expect their gifts to be considered private. To ensure that the gift-giving plan achieves its intended purpose, this includes selecting goals, deciding which gifts to give according to different goals, whether to engrave a name on the gifts, when and how to distribute the gifts, etc.
针对于以上的资讯,你有没有什么不同的意见呢?欢迎您致电我们或者点击我们的官方网站礼品设计定制http://www.longcheguoji.com参与讨论!
For the above information, do you have any different opinions? Welcome to call us or click on our official website to customize gift design http://www.longcheguoji.com to participate in the discussion!
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