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为什么礼品设计成为这两年新型企业?

来源:http://www.longcheguoji.com/ 时间:2018-11-21 15:04:03 浏览次数:
所谓促销礼品设计,是指印有广告性质的公司名称、标志或广告词语的实用性或装饰性物品。促销礼品与其他礼品不同,它是代表广告性质。作为促销礼品的产品,它往往具有普遍人都喜欢而有不舍得自己掏钱买的特点。送礼是一种感情的投资,能缩短人与人之间的感情距离,便于人们的沟通、交流,达成共识,开创良好的商机。同时促销礼品也是一种广告,一种宣传,合适的礼品能在客户的心目中建立起恒久而深刻的印象。 每一个企业都有一个市场的推广计划,但近年来,很多企业对促销市场的费用投入作了调整,投入促销礼品的费用提高了很多。
The so-called promotional gift design refers to the practical or decorative articles with advertised company names, logos or advertising words. Promotional gifts are different from other gifts. They represent the nature of advertisements. As a promotional gift product, it often has the characteristics that most people like it and are reluctant to pay for it. Gift is a kind of emotional investment, which can shorten the emotional distance between people, facilitate people's communication, exchange, reach consensus, and create good business opportunities. At the same time, promotional gifts are also an advertisement, a kind of propaganda, suitable gifts can establish a lasting and profound impression in the eyes of customers. Every enterprise has a marketing plan, but in recent years, many enterprises have made adjustments to the cost input of the promotion market, and the cost of investment in promotional gifts has increased a lot.
原因有下面几个:
The reasons are the following:
1、媒体价格猛涨,使广告的总体费用攀升,而促销礼品活动费用相对较低。
1, the media prices skyrocketed, so that the overall cost of advertising climbed, while promotional gifts activities are relatively low cost.
2、广告与公共关系一般用于建立和巩固品牌形象,而促销礼品活动用于短线速销,效果立竿见影。
2. Advertising and public relations are generally used to establish and consolidate brand image, while promotional gifts are used for short-term quick sales, and the effect is immediate.
3、产品之间的差异程度越来越小,在推广上所需的努力越来越大,消费者对产品的价格敏感度增加,而促销活动一般通过让利达到目的。
礼品设计定制
3. The difference between products is getting smaller and smaller, and the efforts needed in promotion are getting bigger and bigger. Consumers are more sensitive to the price of products, and promotional activities generally achieve their goals by making profits.
4、促销活动是争取经销商的利器。经销商的权力不断增强。
4, sales promotion is a good tool for dealers. The power of dealers continues to grow.
5、促销活动是非定期的活动,对正下药,击中要害,能收到很好的效果。 促销礼品就是指那些印有公司标志,派发给客户的礼品。
5, promotional activities are non regular activities, the right medicine, hit the core, can receive very good results. Promotional gifts refer to gifts that are printed on the company logo and distributed to customers.
大体上促销礼品包括以下二类:
Generally speaking, promotional gifts include the following two categories:
1 、是商业礼品。这是指公司为了推广产品或者让客户更进一步了解公司品牌、产品、最新动态,在某些特别的日子赠送一些促销礼品。
1, business gifts. This refers to the company in order to promote products or let customers know more about the company's brand, products, the latest developments, in some special days to give some promotional gifts.
2 、是职员激励计划。使用礼品奖励那些工作积极主动,取得良好效果的职员,可以提高他们对公司的忠诚。这在人力资源部门方面使用最多。
2, staff incentive plan. Gifts can enhance loyalty to the company by rewarding employees who are proactive and have achieved good results. This is the most widely used in the human resources department.
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