The so-called promotional gift design refers to the practical or decorative articles with advertised company names, logos or advertising words. Promotional gifts are different from other gifts. They represent the nature of advertisements. As a promotional gift product, it often has the characteristics that most people like it and are reluctant to pay for it. Gift is a kind of emotional investment, which can shorten the emotional distance between people, facilitate people's communication, exchange, reach consensus, and create good business opportunities. At the same time, promotional gifts are also an advertisement, a kind of propaganda, suitable gifts can establish a lasting and profound impression in the eyes of customers. Every enterprise has a marketing plan, but in recent years, many enterprises have made adjustments to the cost input of the promotion market, and the cost of investment in promotional gifts has increased a lot.
The reasons are the following:
1, the media prices skyrocketed, so that the overall cost of advertising climbed, while promotional gifts activities are relatively low cost.
2. Advertising and public relations are generally used to establish and consolidate brand image, while promotional gifts are used for short-term quick sales, and the effect is immediate.
3. The difference between products is getting smaller and smaller, and the efforts needed in promotion are getting bigger and bigger. Consumers are more sensitive to the price of products, and promotional activities generally achieve their goals by making profits.
4, sales promotion is a good tool for dealers. The power of dealers continues to grow.
5, promotional activities are non regular activities, the right medicine, hit the core, can receive very good results. Promotional gifts refer to gifts that are printed on the company logo and distributed to customers.
Generally speaking, promotional gifts include the following two categories:
1, business gifts. This refers to the company in order to promote products or let customers know more about the company's brand, products, the latest developments, in some special days to give some promotional gifts.
2, staff incentive plan. Gifts can enhance loyalty to the company by rewarding employees who are proactive and have achieved good results. This is the most widely used in the human resources department.