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浅析采购礼品的注意事项

来源:http://www.longcheguoji.com/ 时间:2018-10-16 11:00:53 浏览次数:
在社会生活的各个领域,礼品的采购已成为企事业单位采购或接待部门重要的任务之一,如何正确的采购礼品呢。下面我们就从采购者的角度、供应商、产品的角度分别阐述采购礼品要注意的事项:
In all fields of social life, gift procurement has become one of the important tasks of the procurement or reception departments of enterprises and institutions. How to procure gifts correctly? Next, from the perspective of the purchaser, the supplier, the product point of view to elaborate the procurement of gifts to pay attention to:
第一、要注意关注活动的主题
First, pay attention to the theme of activities.
礼品是使用价值和精神价值的共同承载者,要正确地赋予礼品精神价值,就必须把握单位活动的主题思想。如南京某高校学生毕业典礼活动,学校想采购一批礼品送给即将离校的莘莘学子,希望他们毕业后不忘母校,勉励他们不断进取。该项采购活动由校办的朱主任负责,朱主任向合作的礼品供应商传达了明确的活动主题,随后很多礼品供应商都据此提供了方案,经过讨论筛选,其中一家供应商推荐的德国STONE指甲钳最终胜出,因为他们根据学校送礼的活动主题对指甲钳设计的推荐理由是:"修饰自己,雕琢人生"。学子们收到学校充满寓意的礼品后感动不已,校长对朱主任的工作也赞赏有加。所以,在采购礼品时要想选购到最合适的礼品,就要准确地把握和传达好活动的主题思想。
Gifts are the common carriers of the use value and spiritual value. To endow the spiritual value of gifts correctly, we must grasp the theme of unit activities. For example, a university student graduation ceremony in Nanjing, the school wants to buy a number of gifts to the students who are leaving school, hope that they will not forget their alma mater after graduation, encourage them to keep forging ahead. The procurement was conducted by the school-run director Zhu, who conveyed a clear theme to the co-operative gift suppliers. Many gift suppliers then offered solutions based on this. After discussion and selection, the German STONE nail clippers recommended by one of the suppliers won the competition, because they were given gifts by the school's owners. The recommended reason for nail clippers design is: "decorate yourself, carve your life". The students were moved by the school's moral gifts, and the principal appreciated the work of Director Zhu. Therefore, in order to purchase the most appropriate gifts, we must accurately grasp and convey the theme of the event.
第二、要注意采购礼品的预算
Second, pay attention to the procurement of gift budgets.
每一次的礼品采购计划,单位往往都会有具体的预算。因而采购者必须认真根据预算选购礼品。否则即使你选中了心仪的礼品,若预算不足,也只能徒叹奈何,浪费时间精力。当然在有些情况下,为了达到最好的活动效果,选中的礼品超出预算范围,采购者要学会向上和向下双向公关,向上要求领导增加费用预算,向下要求供应商降低供价,双向同时进行,力争达成共识。
山东礼品定制
Each gift purchase plan often has a specific budget. Purchasers must choose gifts carefully according to the budget. Otherwise, even if you choose your favorite gift, if the budget is insufficient, you can only sigh helplessly and waste time and energy. Of course, in some cases, in order to achieve the best results of the activities, the selected gifts beyond the budget, the purchaser should learn to upward and downward two-way public relations, upward leadership to increase the cost budget, downward request suppliers to reduce prices, two-way simultaneous, and strive to reach a consensus.
第三、要注意供应商的礼品策划能力
Third, we should pay attention to the gift planning ability of the suppliers.
采购礼品时,所选的供应商要能够针对活动主题给出合乎活动要求的礼品策划方案。前面提过礼品不仅仅是物质价值的承载者,更是精神价值的承载者。如何赋予和怎样赋予礼品精神价值就是由供应商的方案策划能力决定的,因而它是选定礼品供应商的首要条件。礼品的策划方案不仅可以赋予礼品精神价值还能充当不说话的说客,采购者在确定一套礼品的策划方案后将它转给领导,无须采购者再加介绍和说服,就可以针对方案做出判断,如果领导也认为该方案很符合活动主题,不仅会对礼品重要性有深刻的认识,同时也会对采购人员的认真负责的态度表示赞赏。另外,采购在任何一个企业都是备受关注的职位,通过方案确定的礼品采购定单,有主管领导签字后,可以避免很多的闲言碎语。
When purchasing gifts, the selected supplier should be able to give a gift planning plan that meets the requirements of the event. The previous mention of gifts is not only the bearer of material value, but also the bearer of spiritual value. How to endow and how to endow the spiritual value of gifts is decided by the supplier's planning ability, so it is the first condition to select the gifts supplier. Gift planning program can not only endow the spiritual value of gifts but also act as a silent speaker. The purchaser determines a gift planning program and then transfers it to the leader. Without further introduction and persuasion from the purchaser, the purchaser can make a judgment on the program. If the leader also thinks that the program is in line with the theme of the event, not only will it I have a deep understanding of the importance of gifts and appreciate the seriousness and responsibility of the purchasing staff. In addition, procurement in any enterprise is a highly concerned position, through the program to determine the gift purchase order, with the signature of the supervisor, you can avoid a lot of gossip.
第四、积分礼品的选择应注意品牌化、实用化、热点化
Fourth, the choice of integral gifts should be branded, practical and hot.
热衷于通讯业与银行卡积分礼品兑换的人多以年轻的白领为主,他们收入不错、年轻时尚、充满活力、热衷于运动和户外活动,喜欢新颖独特的产品。对这个群体的礼品推荐应以运动类产品或户外活动用品为主。笔者曾经偶尔接触过一个名为攀能的运动品牌,从产品的理念、设计、细节等方面都令我叹为观止,爱不释手。香港攀能户外运动产品之所以被众多的单位作为积分换购对象,其原因就在于产品设计迎合了年轻白领们对运动、健康、时尚的追求。
Most of the people who are keen on the exchange of credit card points gifts in the telecommunications industry are young white-collar workers. They have good incomes, are young and fashionable, are energetic, are keen on sports and outdoor activities, and like new and unique products. The recommended gifts for this group should be mainly sports products or outdoor activities. I have occasionally come into contact with a sports brand named Panneng, from the concept of the product, design, details and so on, I am amazed, love. The reason why Panneng outdoor sports products in Hong Kong are purchased as points by many units is that the product design caters to the young white-collar workers'pursuit of sports, health and fashion.
第五、会议、商务礼品应注意体积小、质量优、包装精、有纪念意义
Fifth, meeting and business gifts should pay attention to small size, excellent quality, good packaging and commemorative significance.
商务馈赠的对象多以公司的重要客人、中高端客户或领导层为主,这个群体人的特点是高收入、高素质、注意形象、讲究生活品位、关注情感需求,另外这部分人出差较多,所以应该选择中高端的品牌礼品赠送,尤其应以附加值高、体积小、便携带的高端个人护理系列、随身商务系列、高品质的保温杯系列为最佳方案。笔者从事礼品采购多年,特向各位同仁推荐来自德国司顿个人护理系列及美国傲仕高档杯系列产品。因为这些产品无论从品牌影响、产品品质、受赠者的口碑都得到了良好的评价。同时还可以表达送礼单位对受赠者个人工作生活的关爱。
Business gifts are mainly given to important customers, middle and high-end customers or leaders of the company. This group of people is characterized by high income, high quality, attention to image, pay attention to life taste, concern for emotional needs. In addition, this group of people travel more, so should choose high-end brand gifts, especially with additional High value, small size, portable high-end personal care series, portable business series, high quality thermos cup series is the best solution. I have been engaged in gift purchasing for many years, and I would like to recommend to all my colleagues the products from the German Stern Personal Care Series and the American Aoshi Cup Series. Because these products have been well appraised in terms of brand influence, product quality and recipient's reputation. At the same time, it can also express the love and care for the recipient's personal work and life.
现在,越来越多的企业已经意识到礼品在社会交往、公司管理、产品推广过程中的巨大作用并予以广泛运用,而身处礼品采购要职的您的选择将影响巨大。选择比努力更重要,只要您找对方法、灵活运用,就可以采购到符合企业要求的品牌礼品,为企业的发展做出重大贡献!
Now, more and more enterprises have realized the gifts in social interaction, corporate management, product promotion process and the enormous role and widely used, and in the gifts procurement position of your choice will have a huge impact. Choice is more important than hard work, as long as you find the other way, flexible use, you can purchase brand gifts to meet the requirements of the enterprise, and make a significant contribution to the development of the enterprise!
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