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如何利用小的礼品留住大的客户?

来源:http://www.longcheguoji.com/ 时间:2018-10-10 16:24:04 浏览次数:
一、促销礼品的营销功能
Marketing functions of promotional gifts
1、礼品风格和类别能够多角度地帮助卖家推广自己的宝贝,礼品能够多角度地的效传播促品的买点,礼品能有力拉近卖家与买家这间的距离,对培养买家的亲和力很有帮助的,
1. Gift styles and categories can help sellers to promote their babies from many angles. Gifts can effectively spread promotional points from many angles. Gifts can effectively close the gap between sellers and buyers. It is helpful to cultivate buyers'affinity.
2、诱买功能
2, the buying function
这一点就算不说得那么明白你应该也会有所了解吧,举个例子吧,到书报亭看看现在的时尚杂志,几乎都会随刊附送一些小礼品,有些人更是会看这些赠品买杂志。这就在于激发购买的欲望,从而有效地促进销售。
If you don't know that well, you should know something about it. For example, when you go to the newsstand to look at fashion magazines today, you'll almost always come with small gifts, and some people will read them to buy magazines. This is to stimulate the desire to buy, so as to effectively promote sales.
二、促销礼品选配原则
Two, promotional gifts matching principle
1、促销礼品应该是价廉物美的,可能这些小礼品不值几个小钱,但是绝不能因为它的廉价就降低它的品质;
1. Promotional gifts should be inexpensive and beautiful. Maybe these gifts are not worth a little money, but they must not be cheaper to lower their quality.
礼品定制
2、应该是顾客有可能用上的,因为买家多少会有礼品成本是在商品中的潜意识,那么如果商品是顾客不能用到的,顾客就会觉得小品拿得很亏不如什么都不送;
2. Should be the customer may use, because the buyer will have more or less gift cost is in the product of the subconscious, so if the goods can not be used by the customer, the customer will feel that the piece is not as good as nothing to send;
3、促销礼品应该是不常见或者是很有特点的,这样顾客不会直接用外面轻易能够得到地商品去比较,而且也会有一种新鲜感,特别是当这种赠品是非常有用处的时候,这中非常便宜的赠品往往能够起到更大的留住顾客的作用,因为顾客会认为你在为他考虑,而且比他自己考虑的还多、还清楚、还细致,这时候卖家给买家的感觉就更加的专业了。
3. Promotional gifts should be unusual or characteristic, so that customers do not directly use the goods available outside to compare, but also have a new sense of freshness, especially when this gift is very useful, which is very cheap gifts often play a greater role in retaining customers. Because the customer thinks you're thinking about him more, more clearly, and more carefully than he thinks about himself, the seller feels more professional to the buyer.
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