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广告礼品策划寓意是什么?

来源:http://www.longcheguoji.com/ 时间:2018-08-10 16:03:14 浏览次数:
广告礼品策划是对整个广告礼品促销活动的运筹规划,因此具有系统的广告礼品策划,是由若干相互联系和相互作用的要素所构成的有机系统,策划时要考虑周到。广告礼品策划是对整个广告礼品促销活动的运筹规划,是有步骤、有重点、分阶段进行的。
Advertising gifts planning is the operation planning of the whole advertising gifts promotion activities. Therefore, it has a systematic advertising gifts planning, which is an organic system composed of a number of interrelated and interactive elements. Advertising gifts planning is the operation planning of the whole advertising gifts promotion activities. It is carried out step by step, with emphasis and in stages.
1.要对策划对象的各个方面、各个环节进行权衡,从而客观地估计自己所处的环境。广告礼品策划要在竞争激烈、变幻莫测的市场发展中保持清醒的头脑,采取正确的对策,立于不败之地。
1. We should weigh all aspects and links of the planned object so as to objectively estimate our own environment. Advertising gifts planning should keep a clear head in the development of fierce competition and unpredictable market, adopt correct countermeasures, and be invincible.
2.要在广告礼品促销活动的各个环节中保持统一性。包括广告礼品促销目标的统一性,广告礼品促销策略的统一性,广告礼品促销主题的统一性等,这有利于避免造成用户的错觉或混乱模糊,从而最大限度地实现广告礼品促销活动目标。
个性化礼品设计
2. to maintain unity in all aspects of advertising and gift promotion. Including the unity of advertising gifts promotion objectives, advertising gifts promotion strategy unity, advertising gifts promotion theme unity and so on, which is conducive to avoid the user's illusion or confusion, so as to maximize the realization of advertising gifts promotion objectives.
创造性
creativity
广告礼品策划活动是一项创造性思维活动,一个成功的广告礼品策划是建立在策划者的创意能力和创造性想像基础上的。创造性是广告礼品策划的关键和保证。创造性可以具体表现在广告礼品定位的抉择,广告礼品标语的艺术渲染,广告礼品设计表现的独特形式,摆放广告礼品柜台的利用等等各个方面。一个成功的广告礼品策划,不能缺少创造性。创造性是广告礼品策划的灵魂,策划者切忌简单化,程式化。
Advertising gift planning is a creative thinking activity. A successful advertising gift planning is based on the creative ability and creative imagination of the planner. Creativity is the key and guarantee of advertising gift planning. Creativity can be embodied in the choice of advertising gift orientation, the artistic rendering of advertising gift slogans, the unique form of advertising gift design performance, the use of advertising gift counter and so on. A successful advertising gift planning can not be lacking in creativity. Creativity is the soul of advertising gift planning, and planners should not be simple and stylized.
变通性
flexibility
变通性主要是指战术策划的变通性。如果说,广告礼品策划中战略策划必须具有相对的稳定性,统一性的话,那么,战术策划则恰恰相反,广告礼品促销战术必须具有非常强的适应性、变通性。《孙子兵法》上说:“兵无常势,水无常形,能因敌变化而取胜者,谓之神。”这里所言之“神”,即指战术上的灵活性,变通性。成功的广告礼品策划也应当是依据市场变化而变化的策划,而不应是个永恒不变的策划。
Flexibility mainly refers to the flexibility of tactical planning. If the strategic planning of advertising gifts must be relatively stable and unified, then the tactical planning is on the contrary, advertising gifts promotion tactics must have a very strong adaptability and flexibility. "Sun Tzu's Art of War" said: "The army is changeable, the water is changeable, can win because of the enemy's changes, so-called God. The word "God" refers to the flexibility and flexibility of the tactics. Successful advertising gift planning should also be based on market changes and changes in the planning, and should not be a permanent planning.
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