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高档工艺礼品自身的特性

来源:http://www.longcheguoji.com/ 时间:2018-04-24 11:20:59 浏览次数:
定制礼品因其自身特性,生产周期长,销售缓慢,有人关注无人购买的情况很普遍,大多数人对高档工艺品的态度,所以资金回流慢,做高档工艺礼品必须有雄厚的资金做后盾。低档的工艺品则生产周期短,产品更新换代迅速,消费者购买率较高,只要造型别致好玩。低档的礼品资金回流快,适合运转灵活的中小企业。
Because of its own characteristics, the custom gift has its own characteristics, the production cycle is long, the sale is slow, some people pay attention to the unpaid situation is very common, most people's attitude to the high grade handicraft, so the capital backflow is slow, the high grade craft gift must have the strong capital backing. Low grade handicraft is short in production cycle, quick in product renewal and high in consumer purchase rate. Low grade gift funds return quickly, suitable for flexible operation of small and medium-sized enterprises.
定制礼品包括小挂件、摆件、玩具,其材质大多是树脂、水琉璃、玻璃、仿玉、密度板等,此类商品往往造价低廉,工艺粗糙,但其市场空间巨大,市场面广,消费者接受程度高,厂家一般批量生产,且一般只看重数量,因为其利润空间微薄,使得一些厂家放弃了这一市场。

The custom-made gifts include small pendant, pendulum and toy, which are mostly made of resin, water glaze, glass, imitation jade and density plate. This kind of commodity is often cheap and rough, but its market space is huge, the market is wide, the consumer accepts the high degree, the manufacturer generally produces in mass, and generally only values quantity, because only the quantity is valued only, because only the quantity is valued, because only the quantity is valued, because the quantity is generally only heavy, because the quantity is generally valued. Its profit margins are small, and some manufacturers have abandoned the market.
高档工艺礼品是以产品为导向,通过产品的特性,造型,艺术价值等来引导消费者购买。低端工艺礼品则以市场为导向,消费者喜欢什么,厂家生产什么。定制礼品的宣传方式主要以媒体为主,通过报纸、杂志的宣传来提高产品的知名度,抬高产品的身价,其主要运用软文来达到宣传的目的。
High quality craft gifts are guided by products, guiding consumers to purchase through product characteristics, modeling and artistic value. Low end technology gifts are market-oriented, what consumers like and what manufacturers produce. The publicity of the custom gift is mainly based on the media, through the propaganda of newspapers and magazines to improve the reputation of the product and raise the price of the product. It mainly uses the soft text to achieve the purpose of publicity.
我们会用优良的、贴切的服务,让顾客感受到亲情般的温暖,始终视顾客的安全如己如亲。我们会用自然优势打造产品的独特之处,从而给消费者带来享用产品时独特的心境。
We will use excellent and appropriate services to enable customers to feel the warmth of affection, and always regard the safety of customers as if they are parents. We will use the natural advantages to create the uniqueness of the product, thus giving consumers the unique mood to enjoy the products.
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