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月饼包装盒设计图案的运用技巧

来源:http://www.longcheguoji.com/ 时间:2018-03-22 14:15:25 浏览次数:
随着经济水平的不断提高,对产品的质量、包装、也更加的有要求,在追求质量的同时对包装也有了一定的要求。
With the continuous improvement of economic level, the quality, packaging and requirements of products are more demanding. In pursuit of quality, packaging also has certain requirements.
月饼不仅仅是一种食品,更是一种民族性的商品,是具有特色的应节食品。因此,月饼包装盒设计可以运用一些中国画、装饰纹样、特殊图案、民间剪纸艺术等等,这些民族文化特色强烈的传统图案都可以用来表现月饼优秀的民族历史,值得注意的是,不能将这些传统图案直接复制到设计中,而是应该将我国传统艺术上的传情、含蓄、细腻等审美特点的民族文化精神实质融入到月饼包装盒设计中。
The moon cake is not only a kind of food, is a national commodity, is a distinctive festive food. Therefore, the design of packing box can make use of some Chinese painting, decorative patterns, special pattern, folk paper-cut art, the national culture with strong characteristics of the traditional pattern can be used to describe the moon outstanding national history, it is worth noting that these can not be directly copied to the traditional pattern design, but should be the traditional art of our country the teaser, subtle and delicate aesthetic characteristics of the national culture spirit into the design of moon cake packaging box.
图案的运用能使月饼包装盒更加形象生动有趣,樱美包装设计师会充分借助设计因素所组合的视觉图形,使消费者产生丰富的心理联想,牵动消费者的感情,激发消费者的购买欲望。 包装设计师就会将传统的文化符号运用现代设计手法,如简化、夸张、对比穿插、扩散、打散等手法重新组合,使月饼包装盒具有民族特性的同时又不失现代感,换发出更加迷人的独特风采,即把传统中国文化用现代设计手法的方式渗透到中秋月饼包装盒设计之中,使之含蓄的表现出来。
The use of patterns can make the moon cake box more vivid and interesting. Cherry packaging designers will make full use of visual graphics combined with design factors, so that consumers can have rich psychological associations, affect consumers' feelings and stimulate consumers' desire to buy. Packaging designers will use the traditional cultural symbols of modern design techniques, such as simplification, exaggeration, contrast, diffusion, scattering and other techniques with the re combination of the moon cake packaging box with national characteristics and modern change, a unique style is more charming, namely the traditional culture with modern design techniques China way to the mid autumn moon cake packaging box design, make the implicit performance.
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